Journeys are where Adora’s magic comes to life. Giving you a clear, visual map of your product experience on a single whiteboard. Think of it as your product’s control tower, helping you see everything at a glance.

If you’re new to Journeys, start with our Getting Started Guide.

In this guide, we’ll show you how to go deeper and get the most out of your journeys. 🚀

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How to create different types of journeys

Every journey in your product is different. so heres how you can create different user journey maps to track the different ways people move through your product.

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Custom Map

Build a journey from scratch based on your insights and what you want to explore.

  1. Click Custom Map.
  2. Select a starting screen.
  3. Add additional screens until your journey is complete.

💡 Tip: Use the “Search Screens” section in the right panel to quickly find and add screens.

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Common Paths

Automatically discover the most common user journeys in your product.

  1. Click Common Paths.
  2. Select a screen to start from.
  3. Adora will map out the most frequent paths based on real user data.

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Bookends

See where a user journey begins and ends, like a well-placed set of bookends.

  1. Click Bookends.
  2. Select a starting screen and an ending screen.
  3. Adora will reveal all the screens users visit in between.

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Changing the Journey count

Once you’ve created a journey, you can adjust how it’s viewed by changing the count.

How to change the count:

  1. Select the starting screen (highlighted in purple).
  2. In the right-hand panel, find the Count By and Journey Path options.
  3. Adjust them to display your preferred journey metrics.

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Count by

1. Users (Unique people who saw the screen)

Use it to:

  • Measure how many distinct users interacted with a screen.
  • Track feature adoption and reach.
  • Filter out repeat visits to focus on unique engagement.

Why it matters:

  • Answers: “How many users actually saw this part of the journey?”
  • Helps track true adoption rather than inflated view counts.

📌 Example: “How many unique users have seen our new dashboard since launch?”

2. Sessions (Individual viewing sessions)

Use it to:

  • Track how often users return to a screen.
  • Analyze engagement patterns and drop-offs.
  • Measure stickiness or user hesitation.

Why it matters:

  • Answers: “How frequently do users engage with this screen?”
  • Identifies repeat visits vs. friction points.

📌 Example: “Users keep revisiting the pricing page, are they hesitating before converting?”

3. Views (Total number of times a screen was seen)

Use it to:

  • Track overall screen traffic, including repeat views.
  • Identify high-traffic areas or bottlenecks in user journeys.
  • Spot looping behavior or friction points.

Why it matters:

  • Answers: “How many times has this screen been viewed?”
  • Helps detect where users might be getting stuck.

📌 Example: “The checkout page has 5,000 views but only 500 sessions—are users getting stuck?”

When to use each metric together:

  • Users vs. Sessions: Compare these to see if users return across multiple sessions (high engagement) or if they bounce after one visit.
  • Sessions vs. Views: If sessions are low but views are high, users may be refreshing the page or looping in frustration.
  • Users vs. Views: A big gap means repeat views from the same users, which could indicate high engagement or usability issues depending on your product type

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Journey Paths

Anywhere

Shows users who saw the specified screens in the chosen order, even if they saw other screens in between.

When to use it:

  • To track broad user flows while allowing for real-world navigation variability.
  • To analyze drop-offs or diversions before a key conversion step.

Why it matters:

  • Helps answer: “Did users eventually reach this screen, even if they took different paths?”
  • Captures more realistic product usage since users rarely follow a perfect linear journey.
  • Useful for tracking conversion funnels while allowing for organic exploration.

📌 Example Use Case:

“How many users started on the homepage and eventually reached checkout, even if they browsed other pages along the way?”

Direct

Shows users who saw the specified screens in this exact order, with no other screens in between.

When to use it:

  • To track strict, linear flows where deviation could indicate friction or confusion.
  • To measure intended user journeys, such as a guided onboarding experience.
  • To diagnose unexpected user behavior, like skipping steps in a process.

Why it matters:

  • Helps answer: “Are users following the intended step-by-step journey, or are they getting distracted?”
  • Can highlight where users drop off when expected behavior isn’t followed.

📌 Example Use Case:

“Are users following our step-by-step onboarding exactly as designed, or are they jumping around?”

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Journey Comparison

Journey Comparison lets you map multiple user journeys on the same board and customize filters for each one. This makes it easy to compare journeys side by side across languages, devices, cohorts, and timeframes, all in one place.

For example, you can analyze onboarding journeys across different devices and languages to see the full product experience at a glance.

You can also dive deeper by comparing key metrics, like sessions vs. unique users, to uncover insights and optimize your user experience.

How to set up Journey Comparison:

  1. Open Journeys, then select or create a journey.
  2. Duplicate the journey to add another comparison.
  3. Filter the journeys for different parameters, using the filter toolbar. Filter for:
  • Device type (desktop vs. mobile)
  • Language
  • Country
  • Cohort
  • Browser
  • UserId
  • Timeframe
  1. Explore your journeys side by side

Why Use Journey Comparison?

  • Ensure consistency across all touchpoints.
  • Spot behavior changes between segments.
  • Manage all instances of your journeys from one single source of truth.

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Cross domain stitching.

If you have your marketing site sitting on one domain and your product experience sitting on a subdomain, Adora automatically stitch the sessions of the user together for you to see the end to end experience.

For example users navigating from www.adora.so to app.adora.so will show up as a stitched session in Adora.

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Sharing a journey

Ready to show off your amazing discoveries to the team? No problem, you’ve got a few simple ways to do it.

  • Sharing: Share any Screen or Journey via the share arrow in the top right corner
    • Public: Share a link that anyone can publicly access
    • Team Access: Share a link that any teammate in Adora can access
  • Journey Discoverability: By default the journeys are not discoverable. To make them discoverable:
    • Click the share arrow in the top right
    • Select the dropdown and select Discoverable
  • Embed: Drop your live journeys or screens directly into tools like Notion or Confluence for seamless knowledge sharing.
  • Comment: Comment on specific parts of a journey so team they can jump in, review, make updates, and learn alongside you.

Woo - you’re all set! Time to start exploring your product in Adora.