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AUTOMATED JOURNEY MAPS

User-journeys
mapped for you

Auto-captured user journeys across every language, device, and cohort.
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Loved by product-obsessed teams

REAL-TIME

Screenshots that
never go stale

Forget manual user journey mapping. Adora automatically maps your live product screens across all variations so you can see what your users experience in real-time.

JOURNEY TYPES

Plot every path

No two journeys are the same. Explore your product on a collaborative whiteboard with powerful journey mapping tools

Choose your own adventure

Create custom journeys based on your unique product flows, exploring user paths as you envision them.

Map journeys your way. Zoom out for the full product view or zoom in to see how a single click, like an upgrade button, unfolds.

Common Paths

Curious about the most traveled journeys in your product? Common Paths reveals the routes users take most often and where they might veer off course.

Bookends

Want to see how users get directly from A to B? Bookends show the paths users take and every detour along the way.

Sources

Identify where users come from before landing on a specific screen.

Friction Finder

Quickly detect moments of huh? and turn them into aha! Detect points of friction early to spot and fix issues right away.

COMPARE

Compare journeys side by side

Get the full picture of your product experience — all languages, devices, and experiments in one view. Spot differences and uncover insights by comparing journeys side by side.

BUILD GLOBALLY

Build global,
stay local

Build globally with complete visibility into your product’s performance across markets. Track versions across languages and regions to spot inconsistencies early and maintain quality as you scale.

Adora’s unique journey maps have given us deep insight into our user experience. Visualising our product funnel this way, combined with data, empowers our team with the confidence to make faster, smarter design and product decisions.

David Higgs

Head of Research, Leonardo AI (Canva)

ADORA PLATFORM

Stay in the flow

Unlock your product’s story: journey maps, analytics, and replays, all in one place.

Session Replays

Deeply integrated replays so you can jump between journey maps, screenshots and replays easily.

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Visual Product Analytics

Auto-captured analytics without manual tagging. Analyze your conversion rates, button clicks and more.

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Living product docs

Create source-of-truth docs that automatically update themselves.

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Wayback machine

Track your product’s evolution and resolve issues fast.

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SOC2 Type I certified

Designed to be easy to integrate, secure and respect privacy.

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USE-CASES

How teams use Adora

Turn every user interaction into a story, transforming complex journeys into clear insights that guide your team. From first clicks to lifelong fans.

Onboarding journeys

See how users take their first steps with real-time visibility. Spot patterns and identify where they need extra guidance to help them become loyal product advocates.

Map subscription paths

Visualize all your upgrade instances, to see what conversion paths are working and which ones are leaving revenue on the table.

Experimentation

Make confident product decisions by comparing user behaviour across variants. Track engagement metrics and spot opportunities to improve the user experience.

Design audits

Validate design choices across languages, devices, and regions. Compare completion rates and engagement patterns to ensure your UX works for everyone.

Support & Success

Share product knowledge with support and success teams with live, embedded journeys in Notion and Confluence. Filter by cohort, company or users, and watch replays to troubleshoot issues.